Saturday 9 May 2009

Yoosklondonsummit.com evaluation.

Well, The London Summit is well and truly over, so time to look back on our summit portal and think about some of the things which worked and some of the things where we can aim to improve.

On the success side, we managed to get answers from 10 of the 15 people we featured on the site, including 6 Ministers. We should also say a big 'Thank You' here to BSN who did an excellent job of filming all the interviews and at sometimes very short notice. Overall there were 491 questions posted on the site and 53 were answered - and this probably amounted to the widest ranging digital engagement exercise of its kind with the UK govt involved.

Disappointments? Yes - two in particular:

1. Gordon Brown declined to answer his questions.
2. We didn't get the level of traffic we would like to have seen.

Some criticisms from various people:

1. We did not provide a balanced cross section of opinion - there were no opposition MP's there.

Yes, this is true but the site was open to anybody to express their opinion and to challenge that of the Govt Ministers who we were questioning. We also had 4 non-govt people who did not represent govt thinking.

2. The Yoosk platform is not as user-friendly as it could be.

Yes, guilty - and this is something we are working on making better.

So, overall, it was an extremely busy time for us and a fantastic opportunity to give the yoosk platform its first real test - we've learnt some important lessons (number one being the value of video-answers) and are looking forward to our next opportunity to put what we've learnt into practice.

We had some intersting and insightful answers along the way and if you would like to see a cross section of some of them, take a look at the video below. If you were one of the online community who used/use yoosk, Thanks to you too, please keep coming back and also tell your friends about us.

If you have any feedback, feel free to add in the comments here or to contact us via the 'contact' form.

No comments: