Friday, 23 July 2010

The Yoosk Labour Hustings: reaching out to Labour's core vote

By Tim

It's fair to say that many of Labour's core voters do not want to participate in the political process online  or even know that they can. And when we started looking at the Labour Leadership election, we also felt that many of the hustings were being attended only by a politically active elite.

We want Yoosk's Hustings to draw in those 'digitally excluded' core voters by giving them a chance to put their questions in the most convenient way possible-online, by SMS or even handwritten questions. That's why we have printed these postcards and will be distributing them to Working Men's clubs in targeted areas of the country.

It will be interesting to see the results. Where we have used print to supplement online before, the results have shown that we get very different questions- raw, challenging but ultimately highly relevant to the very real problems faced by ordinary people.

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